WORK HARD. PLAY HARD: Carlene Nisbett


Work Hard Play Hard is close to home this week as we interview Team YADA’s newest member! These are a few interview style questions that we put to Carlene about her battle with work life balance as she breaks into the Event Tech industry.

Start-up projects and entrepreneurship are a big talking point right now with a move away from faceless corporate jobs towards the dream of ‘making your stamp on your industry’. But what is it really like for a young adult trying to make their way in an ever-condensing market of brands and influencers? Read Carlene’s answers to find out.

What is your role now and what are the main responsibilities for you?

I have just started in a new position at YADA Events as the Account Manager. My role involves such a melting pot of tasks from organising events, to sales as well as marketing the brand. Once we start getting our first clients on board I will be nurturing and managing those customer relationships. It’s an exciting role!

How long have you been doing this for and what did you do before?

I’m brand new, in the third week and loving it. Before I worked for Apple, in a mixture of roles throughout my time, most recently, as an EMEIA Retail Marketing Manager in the learning and entertainment department.

Can you think of any key challenges you had to overcome and how did you battle them to get to where you are?

Breaking into the industry I studied in was a challenge. Once you come out of university its really easy to fall into a job and forget about your goals and what you ultimately want to achieve. I have had to stay really focused to get to where I am today, achieving multiple milestones, as well as starting my own business.

What is the dream, or where would you like to see yourself in five or ten years?

Progression is really important to me. So being a Director or running an global office is where I would see myself within the next ten years.

How do you find balancing lifestyle and downtime with your job?

I try to be as flexible as I can, so if I need to finish off work at home, thats what I’ll do. Work will come in peaks and troughs, so its making the most out of it, keeping on top of my workload and planning my day and week ahead.

If you could give one piece of advice to a young spark looking to start their business, what would that be?

The one thing I would say would be to just do it! Don’t overthink it and go with the flow, your idea will change and develop and you have to be prepared for each day being completely different.

What has been your favourite event you have attended this month? If not month, this year?

Wow! That’s a hard one. My favourite Yada event this year has been the BetterShared event. The atmosphere was really nice and there was a good turn out. I also got to help in making the Rum Punch cocktails, so had to make sure they tasted ok.

And finally, what do you think is the best part about being an upcoming, self-employed business owner right now?

Although I’m not self- employed, I would definitely consider myself to be an intrapreneur. I have that entrepreneurial spirit and experience and use those skills in a cool start-up.

Thank you so much for talking to us and telling us about your experiences! We can’t wait to hear all about what you get up to in the future, keep in touch!

Do you have any tips or advice on how to overcome challenges in the working world? Let us know by talking to us on Twitter!

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